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Curriculum Overview KS3
Subject:
Business Studies
Overview effective from[date
]:
September 2017
Integrated nature
of the marketing
mix
To understand the
importance of the four
elements and how they
work together.
1
BBC Bitesize video on marketing strategy of a storage company
Marketing mix case study and materials –
McCain
Complete question 1d) 9 marks Paper 1 June 2016.
Using the
marketing mix to
inform and
implement
business
decisions
To be able to
recommend appropriate
marketing activities for a
given business.
To recognise how the
marketing mix evolves
over time and evaluate
how businesses may
react to this.
1
Video clip illustrating the marketing strategy of a hairdressers –
BBC Bitesize video on
marketing strategy of a hairdressers
Show examples of products/promotional materials from the past and discuss how they are
different to that of today:
old mobile phone advert
vs
iPhone 7 trailer
old computer advert
vs
HP Spectre advert
Show
Coca Cola Christmas advert
– why do they still use this advert in 2016?
Complete question 2d) 9 marks Paper 1 June 2014.