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Curriculum Overview KS3
Subject:
Business Studies
Overview effective from[date
]:
September 2017
3.2.6 Competitive environment
Specification
content
Learning objectives
Additional
guidance
Suggested
timing
(hours)
Learning activities and resources
Impact on
businesses of
operating in
competitive
markets.
To understand the meaning
of a market and
competition.
To analyse potential
impacts of competition on
businesses and identify
situations when businesses
face minimal or no
competition.
1
Starter – show images of different market places (any place where buyers and
sellers meet), such as a market stall, an internet business, a high street etc. –
students to guess what the link is between the images.
BBC Bitesize webpage on market research
Pair work – Students list as many clothes shops (or another market) as they can
think of – link this to the level of competition in the market.
Importance of competition shown by
Coca Cola vs Pepsi video
Student task to come up with a strategy to increase the sales of potatoes – consider
actions like differentiating the product through making them into something,
improving design, increased advertising, packaging etc.
Based on student ideas create a spider diagram of actions businesses could take
when faced with competition.
Teacher led explanation on a monopoly situation – show the beginning of
this video
Students to generate ideas of markets that are monopolies or have minimal
competition?
Telegraph article on BT's increase in profitability of telecoms monopoly