13 / 33
13
• Include our company name in the
About
section of your profile
• Become a fan of companies that you want to
follow; like and share their content
• Check out the page apps and sign up for
e-newsletters, promotional information, etc.
• Tag suppliers, distributors, etc. in any
applicable posts to give them recognition
• Follow companies, wineries, wine industry
publications and key influencers
• Create or subscribe to lists to follow your
favorite Twitter feeds
• Use the search feature to explore topics,
people, brands, etc.
• Click on hashtags to see what people are
talking about in reference to the highlighted
topic
• Upload a professional and recognizable photo
on your social profiles
• Create profiles for business use if you want to
keep them separate from your personal profiles
• You can leverage these networks by
monitoring/listening if you don’t want to
actively participate in posting
• Finding the best people to follow is to find
someone you hold in high regard and check
out who they’re following
• Remember to follow and like all of our
company pages!
• Bookmark The Winebow Group’s YouTube
page to search for supplier and company videos
• Promote by including YouTube links in social
media posts, client emails, and sales decks
•
Social Vignerons - Top 20 Wine Influencers•
Wine Folly - The Coolest Wine People to Follow on Twitter•
The Wine Wankers - The 100 Most Influential Wine Peeps on Social Media• Import your contacts from Outlook and
Gmail to your account
• Connect with your business colleagues and
coworkers; like and share their updates
• Follow companies you are interested in to
receive their updates in your news feed
• Join groups hosted by professional
organizations and industry publications
• Follow your suppliers, wine industry
publications and key influencers
• Share event and winery photos
• Use relevant hashtags in the photo captions
YOUTUBE
KEY TAKEAWAYS
FOLLOW RECOMMENDATIONS
Social Media Tips