Caribbean Export OUTLOOK 2016 - 2017

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Brazilian musicians. By creating exchanges
with an agency like BMX, national agencies
can provide their country’s musical acts with
a facilitated entry into the Brazilian market
and access to Brazilian acts with which to forge
alliances and partnerships. For those interested
in electronic music, Porto Digital may provide
an avenue to connect with the cutting edge of
Brazilian talent.
Over the next year, a constant stream of activities
will present opportunities for Caribbean artists
to perform in Brazil. Past Olympic Games
have been used as an opportunity by many
participating nations to create brand awareness
and to promote goods, services and culture.
Lazabeam recounts a similar experience during
the last Olympic Games.
“During the month-long festivities, each nation
will be bringing with it some sort of cultural
contingent, whether by private or governmental
sponsorship. I have experienced this in London
during the Olympics, even being an envoy for my
nation’s music at the Olympic Village.”
He cautions, however, that these opportunities
are best seized by both artists and promoters
early, as a lack of proper publicity leads to an
act only capturing local traffic.
With all the excellent music being produced
in the Caribbean at the moment, and with
the digital tools in place to allow musical acts
to chart their own destiny, Brazil presents an
opportunity that must be exploited.
Useful Websites:
Jus Now
)
A.MA.SSA
)
BMX
Porto Digital
)
Shyamal Chandradathsingh is the Vice President of Investor Sourcing at InvesTT Trinidad and Tobago. He is also a professional musician and audio engineer,
having worked with many top shelf artists in Trinidad and Tobago. Having lived and worked in the United States, Canada, India and China, Shyamal has a
wealth international experience and language skills which he brings to bear in his professional capacity.
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