Caribbean Export OUTLOOK 2016 - 2017

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Southside Distributors Limited
Company Name
Southside Distributors Limited
Website
Directeur général
Denese Palmer
Years in existence
9 years
Location
Comma Pen Junction, St Elizabeth, Jamaica
Product Summary
Southside offers a variety of high quality foods
and beverages. The company manufactures
and distributes 15 products, all made from
fresh fruits, vegetables and spices, under the
“Southside” brand. The product line includes
jerk seasoning, jerk sauce, solomon gundy,
vinegar, bag juice, tomato ketchup and syrup,
as well as a range of canned products such as
ackees, callaloo, breadfruit, mango nectar, carrot
juice and fruit juice.
Marchés d’exportation
United States, Canada, United Kingdom
Grandes réussites dans le domaine de
l’exportation
Southside’s CEO received the award for Female
Exporter of the Year at the 2014 Caribbean
Exporter of the Year Awards, hosted byCaribbean
Export. Additionally, the company achieved export
growth, from58% to81%, in2013 and gained entry
into the US, Canada, and the UKmarkets.
Stratégie d’entrée sur le marché
Southside engages in amixture of both direct and
indirect exporting. In terms of direct exporting,
the company seeks to tap into specialty food
stores, gourmet shops and West Indian/
ethnic food retailers in the target markets.
The production and financial requirements
needed to tap into these sources are not as high
as is the case for large supermarket chains and
hypermarkets. However, in order to gain access
to large supermarket and hypermarket shelves,
Southside uses a food broker. Essentially, a food
broker ensures that the product is on the shelf,
adjusts shelf space, handles complaints, pulls
damaged products, rushes through unplanned
orders, handles any special promotions or
displays and monitors competitor activity. The
broker should also be prepared to handle any
other problematic situations, which may arise
company to
look out for:
OUR COMPETITIVE ADVANTAGE
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