Caribbean Export OUTLOOK 2016 - 2017

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Company Name
Nand Persaud & Co. Ltd.
Website
Chief Executive Officer
Mr Ragindra Persaud
Years in existence
25 years
Location
Berbice, Guyana
Product Summary
Nand Persaud & Co. Ltd. is the largest rice mill in
Guyana, employing approximately 600 people. It
is capable of producing over 174,000 metric tons
(Mt) of rice per year. Our well established brands
are Karibee, Eve, Crown and Nasia and we also
offer customised packaging for clients’ brands.
We have also established a milling complex in
Poinciana, Florida and the company has obtained
FDA certification for US exports.
Additionally, we have diversified into other areas,
including vehicle, machine and equipment sales,
andInformationandCommunicationsTechnology.
Export markets
AntiguaandBarbuda,Barbados,Dominica,French
Guiana, Germany, Grenada, Jamaica, Martinique,
St.VincentandtheGrenadines,St.KittsandNevis,
Suriname, Turks and Caicos Islands, Trinidad and
Tobago,UK,SaintLucia,Haiti,Panama,CostaRica,
and the US.
Major exporting achievements
We had a humble start with 1 Mt per hour of
capacity and were only catering to the domestic
market. However, today we are exporting to 19
different countries across the have FDA
certifications and we are working towards ISO
have alsowonmany local awards,
including the Presidential Award for exports.
Market entry strategies
Every company has its own approach and
strategy for entering a new market and it is in
the best interest of the company to conceal it.
Greatest Exporting Lessons Learnt
We have learned to deal with the trade barriers
and bureaucratic red tape in every country which
we encountered. Overcoming these barriers has
cost the company millions, especially in dealing
with the FDA in the US.
Name of Award Presented To Your
Company
Green Exporter of the Year 2015
Key Success Factors
Nand Persaud & Co. Ltd. implemented
green technology several years ago when the
concept was relatively new and we have been
constantly updating it. We began using it to be
environmentally responsible, with a view to
reducing pollution. The green technology applied
has helped us tremendously to lessen our negative
impact on the environment, as well as tomake use
of our waste byproduct.
Support Needed By Exporters
All exporters need to be formally trained to
understand the various export procedures and
requirements,soregularconferenceswouldassistall
therelevantstakeholders.Weneedaresponsiblebody
thatcanengagegovernmentswithaviewtomitigating
bureaucratic red tape, even when the countries
involved have bilateral agreements. These barriers
deter exporters in new ventures and may result in
lossesforcompaniesandinhibittheirexportationof
goods. They may even cause companies to fail, even
whentheirproductsarenotinquestion.Inaddition,
micro export ventures should be organised to help
small producers and farmers.
Clearing the Hurdles
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