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Euro Car Parts PR Evaluation Review October 2016
Drafted comments on construction apprenticeships for Builder & Engineer
Magazine, as well as developing thought leadership feature surrounding
articles for WET News and Plant & Civil Engineer.
Highlights – Outcomes
Issued the Andrew Page acquisition announcement
press release
,
generating 39 items of positive coverage.
Generated 53 items of positive press coverage,
reaching more than 51.7 million people.
Drafted, finalised and issued five press releases, including
Euro Academy, warranty, Auto Trade Expo, IMI Award
sponsorship an the TV advert rel ase.
Provided more than 1.
6
billion opportunities to see (OTS) the latest Euro Car
Parts news, views, product launches and corporate announcements.
Handled media enquiries from Aftermarket, CAT, Disabled
Motoring, the ABP and Professional Motor Factor.
Secured promotional bag opportunity for the Classic Motor Show.
Secured and drafted national feature for the Daily Star.
Conducted telephone interview and drafted Lucas DIESEL press release.
Drafted Martin Gray’s speech for the IMI OAA Awards.