Euro Car Parts PR Evaluation Review October 2016

80 / 87

Web
Client:
Source:
Date:
Euro Car Parts Yellow News
Motor Trader UK (Web)
24/10/2016
Reach:
Size:
Value:
10,043
0
2,102
Euro Car Parts offers lifetime warranty on parts
Euro Car Parts offers lifetime warranty on parts:Repairers will be able to purchase cover for the part only or extend
the warranty to include labour.
The move intensifies the competition independent garages pose to franchised dealers in securing workshop and
aftersales business.
Euro Car Parts was bought in 2011 by the Nasdaq quoted NKQ in the US and has been expanding fast.
Earlier this year it bought the long-established Andrew Page group in the UK.
Martin Gray, UK CEO of Euro Car Parts, said: "This is another example of our commitment to the independent
aftermarket.
"The warranty is for them to use as they like as either an additional product they can sell or as marketing tool, giving
customers another reason to seek the services of independent repairers when it comes to fixing their car.
"We're offering a lifetime warranty through independents because we want to support them by providing another
sales differentiator, giving them a further competitive edge against franchised dealers."
Euro Car Parts has developed a point of sale pack that includes an A2 poster and a counter-top leaflet display unit.
Unattributed
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