Pike RFP

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Brokerage Services for CBIZ Employee Services Organization
Special Services
24. Describe your standard package of employee communications services. Please provide samples.
The role of employee communication is to educate, inform, and promote employee goodwill. It can inject a
consumer focus and foster a sense of shared responsibility. Most importantly, it can change perceptions and
influence employee actions. At the outset, we will identify specific short-term and long-term communication
objectives, and identify ways to make small but measurable change now that will ultimately lead to long-term,
sustained change. Your dedicated Account Executive will develop customized employee communications and is
supported by our national marketing team and resources. It is important to recognize that there will likely be
several different segments of the Pike employee population, and each segment might require a different
approach with respect to employee communications.
Communication Strategy
In devising a communication strategy, we will:
 Examine your business and benefits landscape including demographics, culture, mission, and values
 Define objectives and desired outcomes, i.e. employee engagement and accountability, enrollment and
utilization
 Assess recent communication efforts – what works and why?
 Explore available communication channels including online resources at home and at work
 Develop messaging and identify appropriate mix of media (where appropriate, link benefit messages to
organizational values and vision)
 Leverage internal resources/peer opinion leaders to enhance credibility and ensure consistent messages
Available media include printed materials, web content, audio-visual, and face-to-face meetings, depending
upon your preference and your internal capabilities. Materials may include newsletters, benefit decision guides,
benefit books, announcement campaigns, wellness bulletins, summary plan descriptions, web blast
announcements, online summaries. CBIZ will design customized communications for Summit Medical Group’s
employee population based on HR’s feedback and input.
We take a multi-faceted approach to communications to ensure outreach to all levels of employees at all
locations. The following are tools we employ to ensure maximum outreach:
 Benefit Contact Cards – a plastic ID card which serves as a single resource with contact information for
any or all Summit Medical Group carriers.
 Brainshark – a web based tool we are able to embed into your Oracle Benefit Administration system
which provides an open enrollment video presentation for the viewing pleasure of the employees and
spouses. The system has the ability to include common questions in the middle of the presentation to
ensure attentiveness. The resource is valuable at time of orientation or open enrollment and at no cost.
 FlippingBook Publisher - An interactive publication created to streamline communications. Please see
line for an example.
 Direct or E-mail Custom Communications – As needed we are able to create custom pieces to fit the
topic of discussion
 Benefit Booklets – a comprehensive booklet to include all of the required compliance language, and
benefits provided by Summit Medical Group
 In-Person Meetings – As required and needed
 Bi-Lingual Communications – As required and needed