2017 May Board Book

Media Contacts:

Jennifer Giambroni

CMAB

(209) 690-8244

Christina Marion

Fuel Up to Play 60

(847) 627-3207

Madera Unified School District Receives $44,000 Grant in Support of Healthy Eating and

Physical Activity

Funding from Spanish-language version of Fuel Up to Play 60 Assists School Wellness

Programs at 11 Area Schools

Tracy, Calif. – April 3, 2017 – Today, Madera Unified School District received a $44,000 grant

from GENYOUth through Fuel Up to Play 60 en español, an evolution of its national flagship

program that encourages communities nationwide to live healthier lifestyles through good

nutrition and physical activity. The funding will support the implementation of Fuel Up to Play

60 healthy eating and physical activity initiatives at 11 district schools.

Fuel Up to Play 60,

a program founded by the National Football League (NFL) and National

Dairy Council (NDC),

and funded locally by dairy farm families, is designed to engage and

empower youth to take action for their own health by implementing long-term, positive nutrition

and physical activity changes for themselves, their schools and their communities. Studies show

that physical fitness may benefit brain health and academic performance, suggesting active kids

may do better.

However, only 1 in 3 kids are active every day,

potentially leaving many at a

disadvantage inside and outside of the classroom.

“Madera Unified is honored and excited to be awarded the Fuel Up to Play 60 grant,” said Marty

Bitter, Director of Athletics for Madera Unified School District. “Madera Unified believes that

active, healthy students increase student achievement, student attendance and being ready to

learn. We are thankful to California dairy farmers, the NFL and NDC for their continued

commitment to building healthier more active students and healthier families and communities.”

The en español grant means students in the Madera Unified School District will join the 13

million students who are eating healthier, 16 million students who are being more active and

130,000 adults who are enrolled and empowering youth in the United States through one national

program – Fuel Up to Play 60

iii

(FUTP 60).