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19 Ways to Help Your Company Grow in a Challenging Economy
Introduction
Are you afraid? In his 2004 letter to shareholders of Berkshire Hathaway,
investor Warren Buffet wrote, “Be fearful when others are greedy and greedy when
others are fearful.” Today, many small- and medium-sized business owners are
fearful. They’re afraid they won’t get the credit they need to run their businesses.
They’re afraid their customers won’t buy their products, and they’re afraid they
won’t make their payrolls. As a result, they focus on survival, not growth.
Smart business owners, however, have a different perspective. They see
challenging economic times as opportunities to streamline expenses, maximize
profits, and grow their bottom lines — in other words to “be greedy,” as Buffet
puts it. Any business owner can take simple steps to make sure his or her company
grows when times are tough and emerge from a downturn more efficient, more
competitive, and more profitable.