Select Nutrition Nov. 2015

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Essential Source
The company was co-founded by Christopher Groer and Justin Zehrung,
who have tremendous influence in the natural product industry. It didn’t take long
for these creative minds to bring their fresh thinking, and some new questions,
into the competitive marketplace. It wasn’t long before they collaborated on the
creation of the now-successful company that proudly offers “U.S. manufactured
supplements that are produced in cGMP-approved and NSF-certified facilities,
with a focus on effective and convenient delivery solutions.”
Fast forward to 2008, and the natural
product industry was tackled by
Essential Source, a company that
came in with a vision, and an “eye
on innovative, cutting edge delivery
solutions that were completely unique
to the market.” The product offering
spoke volumes about the company’s
capabilities from the very start.
From fast-dissolving “B12 Strips, to a
patented capsule-in-capsule technology
that delivers both a prebiotic and
probiotic within a single capsule”,
consumers were offered quality and
results since the beginning.
Essential Source has since experienced a soar in its fame and
reputation due to its TriActive Biotics being
nominated for the 2015 Editor’s Choice Award for
Most Innovative Finished Product in the Digestive
Health Category, at the 4th
Annual Supply Side/West.
Not only has the
company’s focus been on
the consistent improvement
of their products, “they
also believe in a better
relationship with retail
partners. The company
has invested a large amount
of time and money into
creating print and digital
educational segments about
the product. The purpose of these resources was to help “retailers
who carry product make the product explanation process easier
in the store. Our retailers constantly thank us for the extra steps
we take in promotional support, and in our customer service”,
says Vice-President Justin Zehrung.
As many new and innovative companies try to get a foothold
in this industry and shine some “spotlight” on their brand and
products, Select Nutrition is constantly looking for those truly
special companies that really set themselves apart from others.
When it comes to consistent quality and reliable results, Essential
Source products deliver every time. There’s no doubt that
Essential Source’s loyal consumers, as well as Select Nutrition’s,
are going to be on the lookout on what exciting and competitive
offerings this brand will introduce in the future.
PaulaWiszowaty, Contributing Editor
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