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©
©
Our Company
Jim & David
Leef
THREE GENERATIONS AND
OF GENUINE SERVICE EXCELLENCE
George and Harry Leef began their careers in the laundry
business picking up dirty overalls from the railroad yards
and factories.
The Waste Free
Absorbent System
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George L. Leef became President of ITU
when George H. Leef passed away in 1965.
1900’s
1960’s
1990’s - Present
ITU AbsorbTech is one of the largest
independent industrial laundries in the
nation with over 100 years of delivering
Genuine Service Excellence. The Leef
family has always believed in delivering
superior service, obtaining the newest
technologies, and remaining active in the
community. These are the cornerstones
on which the company is built. Third
generation owners Jim and David Leef
are committed to building upon these
principles and continuing the tradition
started over a century ago.
George H. Leef
1890 - 1965
George L. Leef retired as president and James and David
Leef stepped in to lead ITU and AbsorbTech.
George L. Leef
1924-2007
Jim &
David Leef
ITU purchased Farley’s in Titusville, PA., to enter
markets in the northeast.
ITU develops the “No Boundaries” service
model to support customers nationwide.
The AbsorbU corporate training program was
created to train Sales and Service employees in
Genuine Service Excellence.
RFID technology was integrated into garment
processing
ITU and AbsorbTech merged to become
ITU AbsorbTech, Inc.
The current ITU headquarters in New
Berlin, WI was established. It remains
one of the largest industrial laundry
plants in the country.
Route service was expanded to the
Chicago area.
SorbIts® products were introduced to customers.
AbsorbTech, LLC was created and the plant was built
in South Bend, IN.
ITU developed a solvent recovery system for printer
towels that became patented.
In 1908, they began
their own business in a
building rented for $8 per
month.
In the 1930’s, George H.
Leef opened a Milwaukee
operation known as
Industrial Service
Company, and began providing shop towel
services across eastern Wisconsin.
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