July - August 2016
MODERN QUARRYING
11
ON THE
COVER
have all my hair before the listing, but lost
it in one week!”
Afrimat’s R125-million acquisition of
Cape-based Malans Group and Denver
Quarries that same year, further boosted
the then Prima Quarries’ 45-year pres-
ence in the region, marking the start of
the group’s expansion plan. Malans com-
prised several quarry operations and a
number of sand mines in the Western
Cape, Jeffrey’s Bay area and mobile crush-
ing operations in Port Elizabeth.
Commenting then on the Denver
Quarries element, Van Heerden said the
company had considered this operation
as a standalone acquisition target even
before it was acquired by Malans. “It will
further enhance our presence in the
Eastern Cape.”
Interestingly, both Lancaster and Prima
had similar cultures together with a histori-
cal integration of management teams. Van
Heerden was MD of Prima until January
2005 when he left and formed the consor-
tium that eventually acquired Lancaster.
Prima was established in 1963 as
Prima Klipbrekers. It started as a small
quarry and stone crushing business in
Worcester. In 1979, Prima Quarries was
formed as a holding company, diversi-
fying and acquiring or forming entities
within the same industry.
Lancaster Quarries was founded in
1965 tomine and crush dolerite stone on a
farm some five kilometres outside Vryheid
in KwaZulu-Natal. Its precast division was
established in 1972 with five production
units in northern KZN and eastern Free
State.
In 2008,
MQ
joined Afrimat in cele-
brating the opening of its state-of-the-art
workshop in Vryheid. At that time it was
robustly looking at further expansion and
had signed a deal with a BEE partner.
MQ
recalls Van Heerden saying: “For
me, the two most wonderful sounds in
Africa are the call of the fish eagle and the
roar of a big diesel engine, and not a lot
of people can appreciate that. So when I
joined Prima, I knew I could get to the fish
eagle in the bush, and also play with big
diesel engines; so it has worked out well
for me.”
Lancaster was acquired in 2005 with
Van Heerden’s consortium taking over in
September that year with a fully-lever-
aged buy-out. “One of my core beliefs is
to never give up. Together with my part-
ners, it’s been a long and hard process,
but we’re grateful for how things turned
out,” he told
MQ
. Discussing the acquisi-
tion of Lancaster, he said there were a lot
of things at Lancaster that would become
part of Afrimat’s culture, one of these
being its strong business ethic. Bringing
those ethics into the group was Pieter de
Wet, and the rest is history.
The Afrimat journey comprises:
• 1963: Prima established;
• 1965: Lancaster founded;
• 1973: Lancaster precast established
• 2003: Empowerment transaction
between Mega Oils and Prima;
• Lancaster acquired by a consortium
led by Andries van Heerden and
Laurie Korsten;
• 2006: Afrimat formed on merger
of Lancaster and Prima; together
with listing on Main Board of JSE in
Construction and Building Materials
sector;
• 2007: Acquisition of Malans Group
and Denver Quarries;
• 2008: National footprint into Gauteng,
Limpopo and Mpumalanga;
• 2009: Afrimat BEE Trust acquired
15,8%; BEE shareholding increased
to 26,1%; and acquisition of Blue
Platinum Quarry;
• 2011: Diversification into industrial
minerals with the acquisition of Glen
Douglas dolomite mine
• 2012: Diversification into clinker mar-
ket with acquisition of SA Block
• 2013: Acquisition of 50,7% stake in
Infrasors Holdings; and
• 2015: Acquisition of Cape Lime.
Chatting recently to group marketing
manager Hylton Hale at the company’s
head office in Cape Town,
MQ
asked him
to explain the paradox between main-
taining a strong balance sheet while also
being adventurous and investing in new
business ventures.
“We are obviously less reliant on the
construction industry than in the past,
not forgetting that aggregates and con-
crete products have been the basis for our
success. And with this in mind, we have
been very conservative in our approach
in terms of new acquisitions, fiercely pro-
tecting our market in terms of the con-
struction industry. “
He says the company has been
diligent in terms of the deals coming to
its table, citing the Cape Lime acquisition
as being one that took some four years to
formulate. “This deal, which is our largest
and most exciting acquisition undertaken
to date, has a unique product offering,
opening up additional markets in water
purification, soil treatment, effluent treat-
ment as well as the traditional building
and construction sector.”
Founded in 1946 in Robertson, Cape
Lime is a producer of lime and associated
products. Its resources include Langvlei
(Robertson), dolomite; Vredendal, lime-
stone and dolomite; and Maskam (Van
Rhynsdorp), limestone – not yet mined.
Hale says Cape Lime is a very well run
operation and has therefore been an easy
integration into the Afrimat Group. “This
acquisition is an extension of our diversi-
fication strategy aimed at leveraging off
our core business, not only in new mar-
kets but also by offering new products in
existing markets.”
Post year-end, Afrimat received regu-
latory approval for the Cape Lime acqui-
sition for which it paid R276-million. The
acquisition was effective 31 March, 2016,
complementing and boosting the compa-
ny’s drive in the industrials sector.
Glen Douglas was the company’s ini-
tial diversification into industrial miner-
als. “If you go back in history, it is amazing
how cyclical this industry of ours is, and
that’s why the Glen Douglas acquisition
was so attractive to us. We went through
tough times in 2008 when the share price
nosed down, with a literal sell out on the
stock exchange. The construction sector
Lancaster Quarries was formed in 1965 to mine
and crush dolerite stone on a farm situation five
kilometres outside Vryheid in KwaZulu-Natal.
Picture shows the Vryheid pit in early 2007.