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is also, or perhaps primarily, a measure of how much we

learn through our friends, colleagues, and mentors. Social

capital is all around us. Those who tap into it and use it

prosper. Those who don’t are running life’s race with a

major handicap” (p. 221). In his corresponding TED Talk,

America’s Forgotten Working Class, Vance (2016) discussed

the challenges he faced in his young life due to a lack of

social capital, among other factors. He attributed his success

to good mentors who helped fill his social capital gap and

stressed that society needs to figure out how to provide a

level playing field for students of poverty.

So how can schools build social capital that will benefit

students?

In 21st century America, online social networks have become

an integral part of daily life and modified the way society

communicates and to what degree.

It is evident that new technologies

are permanently tied to how social

capital is acquired. Facebook,

Instagram, Twitter, Snapchat,

and LinkedIn are just a few of the

communication pipelines for broad

cross-sections of society. These

platforms create cyber communities

that allow networking opportunities

and connections that can increase

the potential of school districts to

create a brand. School leaders

who tout their programs through

social media and are recognized

as innovators increase their social

capital, thereby affording students

a level of social capital through

affiliation with the school.

School leaders should encourage educators to use social

media, such as Twitter, to connect with other educators,

families, and communities. These connections are now a

primary building block for social capital in that they provide

networks for professional learning and sharing of innovative

instructional design. It is increasingly evident that limited

opportunities will exist for students who are taught in the

manner we were taught in the 20th century. School districts

cannot be afraid to embrace and utilize social media for

the purpose of establishing social capital. Failure to do so

compromises the quality of education provided to students.

Teachman et al. (1997) wrote that “social capital may be

represented by the density and consistency of educationally-

focused relationships that exist among parents, children, and

schools,” (p. 1344). In education, social capital promotes

Capital

...

cont’d.

learning, and without the benefit of social capital, intellectual

capital is limited. Today, especially, when funding is limited or

non-existent, it is critical that we use any means necessary

to afford our students a competitive edge. The capacity to

network increases our options to know and be known, giving

our students both the what and the who.

References

Coleman, J. (1988). Social capital in the creation of human capital.

The American Journal of Sociology, 94

(Supplement), S95–S120.

doi:10.1086/228943

Crawford, S., & Levitt, P. (1999). Social change and civic engagement: The

case of the PTA. In T. Skocpol & M. P. Fiorina (Eds.), Civic engagement in

American democracy (pp. 249-296). Washington, DC: Brookings Institute.

Doster, L. (2013). Millennial teens design

and redesign themselves in online social

networks.

Journal of Consumer Behaviour

,

12, 267–279. doi: 10.1002/cb.1407

Hanifan, L. (1916). The rural school

community center.

The Annals of the

American Academy of Political and

Social Science

, 67(1), 130–138.

doi:10.1177/000271621606700118

Leana, C., & van Buren III, H. J. (1999).

Organizational social capital.

Academy

of Management Review

, 24, 538–555.

Retrieved from

http://www.jstor.org/

stable/259141

Leana, C., & Pil, F. (2006). Social capital and

organizational performance: Evidence from

urban public schools.

Organization Science

,

17, 353–366. doi:10.1287/orsc.1060.0191

Nahapiet, J., & Ghoshal, S. (1998).

Social capital, intellectual capital, and

the organizational advantage.

Academy

of Management Review

, 23, 242–266.

doi:10.2307/259373

Organization for Economic Cooperation and Development Insights. (2016).

Human capital: How what you know shapes your life

. Retrieved from: http://

www.oecd.org/insights/humancapitalhowwhatyouknowshapesyourlife.htm

Pinker, S. (2008, January 18). The moral instinct.

New York Times

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Retrieved June 27, 2016, from

http://www.nytimes.com/2008/01/13/

magazine/13Psychology-t.html

Putnam, R. (2000).

Bowling alone: The collapse and revival of American

community

. New York, NY: Simon & Schuster.

Teachman, J., Paasch, K., & Carver, K. (1997). Social capital and

the generation of human capital. Social Forces, 75, 1343–1359.

doi:10.2307/2580674

Vance, J. (2016).

Hillbilly elegy: A memoir of a family and culture in crisis

.

New York, NY: HarperCollins.

Virtanen, M., Ervasti, J., Oksanen, T., Kivimaki, M., & Vahtera, J. (2013).

Social capital in schools. In I. Kawachi, S. Takao & S.V. Subramanian

(Eds.),

Global perspectives on social capital and health

(pp. 65–67). New

York, NY: Springer.

We have all heard the

old saying, ‘It’s not what

you know; it’s

who you

know

’...turns out, the

capacity to network

increases our options

to know and be known,

giving our students both

the what and the who.