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ALWAYS BASEBALL.
ALWAYS MAJESTIC
™
.
LEGACY
ATHLETIC
AUTHENTIC TEAM LOGOS & MARKS
CLEAN ART
TEAM PRIDE
CLASSIC FABRICATIONS
LOCAL
VINTAGE
SPORTS HERITAGE
COOPERSTOWN
WORN & WEATHERED
LIFESTYLE
FASHION
BRIGHT COLORS
LOCAL
SELF EXPRESSION/ATTITUDE
TRENDY ART & FABRICATIONS
TECH
PERFORMANCE DRIVEN FABRICS
ATHLETIC INPSIRED LOOKS
FUNCTIONAL CONSTRUCTION
TECHNICAL DECORATION
THESE FOUR FILTERS ARE CENTRAL TO
THE OVERALL AESTHETICS OF DESIGN IN
SEASONAL DEVELOPMENT.
DESIGN FILTERS
DESIGN ESSENTIALS
02/
EVOLVE
01/
CREATE
03/
ENGAGE
01/
DESIGN FOR THE FAN’S
ACTIVESTYLE & LIFESTYLE
02/
INNOVATE W/OUT
COMPROMISING CORE
ATTRIBUTES
03/
EXPLOIT THE
EMOTION OF THE FAN
DESIGN
CAPSULES
the
PRODUCT
FRAMEWORK
ALWAYS GAME
™
IS ABOUT
BEING PRODUCT EXPERTS.
WE CREATE INNOVATIVE /CRAVEABLE PRODUCT WITH THE
MAJESTIC BRAND PROMISE AT THE CORE.
2016 PRODUCT DEVELOPMENT PHILOSOPHY
DESIGN FILTERS + DESIGN ESSENTIALS + DESIGN CAPSULES = CRAVEABLE PRODUCT