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KILNER SPRING/SUMMER 2018
Blogger Outreach
With access to a number of influential bloggers, we foster
relationships and build trust to encourage promotion of our
brands to their followers. We send out samples and ask for
impartial reviews which translate into shares with their vast
networks, driving traffic to our own social media and websites,
whilst also building brand awareness.
Video
Video content is king! When scrolling through the busy world of
social media, we need to capture attention and inform, educate
and entertain, making followers more likely to remember our
brand. Videos are an important way for us to show how to use our
products and create brand engagement.
Newsletters
By encouraging customers to sign up to our brand newsletters, we can
capture useful demographic data and target our content effectively. We
send out a monthly newsletter so we can communicate on a more personal
platform. This keeps our customers in the loop with the latest brand news,
hints, tips and recipes. We don’t just want to build relationships; we also
want to maintain them.
Customer and Brand Partnerships
Collaboration is the name of the game! We work with several big brands
to create interesting, impactful campaigns which help us tell our story.
Finding a synergy between Kilner
®
and top brands and developing those
relationships helps us to position ourselves stronger in the marketplace.
We also encourage customer collaboration so that we can work together in
partnership to create consistent brand messages for the consumer.
Campaigns: #MyKilnerStory
For our 175th anniversary, we wanted to celebrate with all of our friends
worldwide. The Kilner
®
story is nothing without our creative community that
have used our products for generations, often in ways we haven’t imagined!