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Viners has a long and illustrious history as a family
of silversmiths in the UK, since the late 19th century.
Establishing their first manufacturing business in 1908
in Sheffield, specialising in plated holloware, they
were one of the first businesses to introduce new
cutting edge production techniques. After the First
World War, Viners diversified into flatware production,
becoming a leading brand within the marketplace.
They were the first flatware company to begin real
marketing with specifically designed packaging and
advertising campaigns that lead to Viners being the
most recognised flatware brand in the UK.
Viners also had a clear directive for innovative and
cutting edge design and employed eminent designers
to create classic designs that can still be found in
homes throughout the country today. The iconic Studio
range still exists within the Viners portfolio today,
and continues to be one of our most popular and
expanding designs within the range. Viners today is
focused on building the brand and developing leading
exclusive designs. 2015 brought a new interactive
marketing campaign for the first time since the 1970s
and featured advertising on mainstream TV.