Issue 36 Spring 2014

24-25 / 36

Transforming
knowledge
into action
OPEN
EXECUTIVE
PROGRAMMES
CUSTOMERS’ HIDDEN NEEDS
Discover valuable opportunities for translating hidden
customer needs into breakthrough products and services.
24 - 25 Jun 2014 & 6 - 7 Nov 2014
To download our
course brochure
scan here.
MINDFULNESS FOR HIGHER PERFORMANCE
Harness the power of mindfulness to become a more
creative and productive executive.
10 - 11 Jun 2014 & 17 - 18 Nov 2014
CUSTOMER EXPERIENCE STRATEGY: CREATING A
CUSTOMER-CENTRIC ORGANISATION
Gain the skills to develop and implement a coherent
customer experience strategy.
13 - 14 May 2014 & 11 - 12 Nov 2014
Faculty Focus:
MICHAEL BOURLAKIS
Professor in Logistics & Supply Chain Management and
Head of the Cranfield Supply Chain Research Centre
How did you first get interested in logistics?
I became really interested in logistics when I was an undergraduate student at
Athens University of Economics and Business studying Business Administration.
That then led me to my first job at Danone where I was responsible for the
delivery of dairy products to retailers.
What are you working on at the moment?
I am working on a project to develop key performance indicators on
sustainability for the food supply chain and for SMEs. I am also researching
the rise of omni-channels (multi-channel retailing) and the impact on consumer
behaviour.
Tell us about the Cranfield Supply Chain Research Centre
It is one of Europe’s largest centres dedicated to research into Logistics and
Supply Chain Management. The Centre attracts annual funding in excess of
£500,000 through the research council, government, European Union and
industrial sources. The objective is to generate new knowledge and to
address specific industrial and societal needs.
What are the biggest challenges facing the sector?
The biggest challenge is ‘uncertainty’. The sector, like most,
faces economic uncertainty due to the financial crisis but
also uncertainty due to the environment. Climate change
and adverse weather conditions, like the recent floods
in the UK, can have a significant impact on the supply
chain. The availability of energy, water and other natural
resources is also a cause for concern. To deal with
these challenges the logistics sector needs to be
flexible and ensure they have plans in place to deal
with uncertainties.
What does the future hold for the sector?
The sector will continue to grow and evolve to
support the changing world in which we live. For
example, it is predicted that in the future most people
will live in towns and cities. This trend (urbanisation)
will impact existing processes and systems and the
sector must be ready and agile enough to meet the
shifting needs of society.
Do you have any words of advice for those
looking to start a career in logistics?
The logistics sector has much to offer, but it requires
committed and hard working professionals who are
prepared to be challenged. The profession has grown
and is now recognised as one of the most critical
parts of business across the world. It is important to
have a clear career path which includes educational
development. At Cranfield, we offer postgraduate and
executive logistics programmes to suit logisticians at all
stages of their career.
24 Management Focus