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T

he historic Essex Street Market was

created in the 1930s by Mayor Fiorello La

Guardia as a place for street vendors to sell

their wares on the Lower East Side. The

explosion of growth in the area over the past

few years coupled with strong millennial

demographics have helped to transform this

into one of the city's premier food hall sites

with 23 independent merchants (19 food

related) and a focus on artisanal and

authentic foods.

Today the Essex Street Market comprises

roughly 15,000 sf of enclosed food hall space

that is owned and operated by the New York

Economic Development Corporation which

operates this project as a startup incubator for

small business. Merchants range from growers

(Luna Brothers Fruit Plaza, Essex Farm Fruits

and Vegetables) to artisanal vendors

(chocolatiers Boubouki and Roni-Sue’s

Chocolates, New Star Fish Market, Formaggio

Essex, Saxelby Cheesemongers, Nordic

Preserves Fish & Wildlife) to prepared food

concepts (bakeries Pain D’Avignon and

Davidovich, Japanese deli Ni, Peasant Stock,

Tra La La Juice Bar), to service providers

(Aminova’s Barbershop) and retailers (La

Tiendita/Lower East Side Girls Club, Puerto

Rico Importing Company).

Essex Street Market

31

Food Halls of America 2016