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11

NEW PARTNERSHIP

Ulster Rugby’s Senior League today announced a new two year sponsorship

deal with SONI (System Operator for Northern Ireland) which operates the

electricity grid, bringing power to every part of Northern Ireland.

The league’s new identity, which will now be known

as The SONI Ulster Senior League, was unveiled

recently at an official launch at Kingspan Stadium.

The SONI Ulster Senior League encompasses 10

domestic rugby teams from across Northern Ireland

and representatives from each of the 10 clubs were

in attendance to celebrate the news along with

representatives from Ulster Rugby and SONI.

Speaking about the sponsorship Robin McCormick,

Managing Director of SONI commented:

“Grassroots rugby is at the heart of so many

communities across Ulster, as is SONI, because

we are responsible for keeping the lights on in

these communities through the safe and secure

delivery of electricity across Northern Ireland. The

partnership between SONI and Ulster Rugby is a

perfect fit, benefiting and having a positive impact

on the community lies at the heart of everything

we both do. Our involvement will go far beyond

monetary investment and we will be demonstrating

that commitment very soon.”

Chris Webster, Domestic Rugby Manager at Ulster

Rugby said: “We are delighted to welcome SONI

on board in a brand new association with the Ulster

Senior League. SONI is a company whose values

are very much aligned with our own. In particular,

both organisations have a shared passion for

responsibly delivering a positive impact on

communities across the Province. It’s great to

have them as a partner and I’m looking forward to

seeing their sponsorship come to life very soon.”

SONI operates the high voltage electricity grid,

ensuring that homes and businesses across

Northern Ireland have a safe, secure, economic

and reliable supply of electricity. Part of SONI’s

work is planning ahead for Northern Ireland’s

future growth and developing the electricity grid

to meet future demand, projects like the proposed

North-South Interconnector are the key to ensuring

Northern Ireland has the electricity it needs for

economic expansion. The interconnector would

also mean savings to customers of around £14m

per year, by 2020, increasing to an estimated £45m

per year by 2030.

For more information visit

www.soni.ltd.uk an

d

www.ulsterrugby.com or

connect with SONI on

twitter @soni_ltd using #KeepingTheLightsOn.

ULSTER SENIOR LEAGUE EMPOWERED

BY NEW SPONSOR SONI