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Dedicated Female Fan marketing focus is part of the
plan as this critical segment continues to grow. Our
marketing elements will have visual pop while being
tuned into the female shopper and how she uses
social media before, during and after the shopping
experience. Our promise is to be relevant and
engaging while creating demand urgency to generate
conversion. Ultimately, we will solidify our position as
design experts in women’s sports fashion.
F E M A L E F A N
F A S H I O N
WINNING METHOD / MFLU-6WA / PAGE 122