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35

WHAT WAS THE INSPIRATION BEHIND THE

NEW2015/16 ULSTER RUGBY KIT?

The Elite jersey features displaced side seams

designed to minimise abrasion and give a neater

fit, we wanted to create a design that would

complement this. Both the home and away shirts

feature a halftone pattern that follow the curves

of the body, a change from previous shirts which

have had more angular designs.

In terms of colours we have followed the traditional

Ulster colours for the home shirt while the

away shirt is vivid with the main cyan body and

distinctive electric lime trim, a slight risk compared

to previous away shirts which have been less

vibrant. The lack of red on the away shirt makes

the Ulster logo really stand out which is great as we

wanted this to be the main focus of the jersey.

WHAT WAS THE INSPIRATION BEHIND THE

NEW LEISUREWEAR RANGE FOR BOTHMALE

AND FEMALE SUPPORTERS?

For the leisurewear we always want to create a

range that is stylish and comfortable enough for

fans to wear on a day to day basis. We mainly used

the Ulster colours but also included some of the

cyan and electric lime to bring the range together

and in keeping with the away shirt.

WHAT ITEMS ARE YOU MOST EXCITED ABOUT?

We are excited about the alternate jersey. We are

also really excited about the new Sparky range and

the new knit wear accessories for men and women.

IS THERE ANYTHING NEW AVAILABLE TO FANS

THIS YEAR?

Besides a completely new jersey and leisure

range, there are lots of new accessories. After

the success of the Sparky mascot bear we have

dedicated a brand new range to him. This season

we will have the mascot bear wearing the new kit,

Sparky hats, Sparky slippers and Sparky keyrings.

We have also extended our golf range to include

cart and carry golf bags and added new products

to our baby range.

WHAT HAVE YOU FOUND TO BE THE BEST

SELLER SO FAR?

The away jersey was flown out the door. Based

on previous years we are sure the performance

tees will be a huge hit. They will be available in four

different colours and are great value at £20.00.

WHAT IS YOUR FAVOURITE ITEM?

The away jersey. The new design and the bright

colour make it a really unique looking piece.

THE COLLECTIONWAS LAUNCHED IN A

SPECTACULAR OUTDOOR EVENT THIS

SEASON. WHAT WAS THE THINKING BEHIND

THE EVENT AND HOWDID IT GO?

This was a combined project with Ulster Rugby.

We felt that the jersey was so different from the

way it was before that it would be great to launch

it on a bigger scale with an outdoor celebration

for 2015/16 Season Ticket Holders. We wanted

to provide the supporters with a sneak peek at

the leisure range in a light hearted fun way. It’s a

long off-season and it was great to get everyone

together at an event at the stadium before the

season started again. It was a great way for fans to

catch up before the start of a new season and the

buzz was amazing. We had lots of really positive

feedback about the event, which was great to hear.

Thanks to everyone who came along!

KUKRI Q&A WITH LAURA SMALL

KUKRI Q&A

Opening hours

Monday - Friday 9am to 5pm

Saturday 10am to 2pm

Follow us on:

Twitter @UlsterShop

Visit our website:

www.ulsterrugbyshop.com

Call:

028 9064 7903

Email:

ulsterrugby@kukrisports.com

ULSTER RUGBY

KUKRI SHOP