45 / 76
17
BOX
SCORE
33
Facebook and Twitter and LinkedIn, oh my!
continued from page 31
if you were successful. Along the
way you may even want to do some
A/B testing to see where you had
the most success.
There are analytics you can use
through various social media
platforms like FaceBook and Twitter
to see how you did and there
are broader options like Google
Analytics and even custom options
available to track your success.
Will I, as an individual, ever
“friend,” “fan,” or “follow” your
company? Probably not. As an
individual, I don’t want to receive
tweets from my insurance company
or get status updates from my bank.
BUT I am not your target audience.
Your audience is not an individual,
but rather a company. Would I, as
a representative of AICC, part of an
organization dedicated to serving
YOU, want to interact with you
via social media—ABSOLUTELY.
(Connect with me on LinkedIn!)
Because of this dichotomy I
encourage all of you to set aside
your personal thoughts about what
social media does, who it reaches,
and look at it from a company
perspective—and answer what can
social media do for my company?
Additional Resources
10 Tips for Building a Social Media
Strategy
http://www.businessnewsdaily.com/3189-social-media-tips.html
Social Media Etiquette: 12 Step
Checklist
http://www.forbes.com/sites/ilyapozin/2013/01/09/social-media-
etiquette-12-step-checklist/
Is Social Media Bad For Business?
http://www.forbes.com/sites/julietbarbara/2012/11/11/is-social-
media-bad-for-business/.
Sacramento Container
Inspires Amy
Amy M. Age 38. Online shopper
and book club hostess.
Who inspires
SacramentoContainer?
Lisa doesn’t know it, but the birthday
gift she bought online made it to her
on time and in one piece because of
Sacramento Container’s commitment to
customer satisfaction and the software
they rely on. Ultimately, it’s how we
both measure success.
We’re excited to share the news!
Solarsoft is now Epicor Software.
Learn more about ERP software
and MES designed specifically
for packaging manufacturing.
epicor.com/solarsoftCopyright©2012EpicorSoftwareCorporation.Epicor, theEpicor logo,
Business Inspired,andSolarsoftare trademarksor registered trademarksof
EpicorSoftwareCorporationor itsaffiliates in theUnitedStatesandelsewhere.
Go to
www.aiccbox.org/Connectsand download your free
Social Media Planning
templates to help you
get started!