EuroWire January 2015

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News
Corporate
January 2015 12
Reelex Packaging Solutions is continuing
to expand its on-going anti-counterfeit
measures aimed at protecting its
licensees’ investments in genuine
patented and trademarked Reelex®
packaging technology.
“Counterfeit and substandard LAN and
other low-voltage cables are an on-going
issue in the industry receiving attention
from industry groups and installers alike,”
says Timothy Copp, vice president of
business development at Reelex.
“These products are not only potentially
dangerous, but also cause significant
consumer confusion. Beyond the
education initiatives and other actions
being pushed by the Communications
Cable and Connectivity Association
(CCCA) and UL, Reelex is pursuing its
own campaign against counterfeit and
non-compliant cables, as these products
are often packaged in knockoff Reelex
box packages.
These measures include legal action
against patent offenders, restrictions
on importation of patent or trademark-
infringing products, and more.
To help educate genuine Reelex licensees,
installers, purchase agents and sales
teams, the company has studied and
catalogued some of the more visible
differences between genuine and
counterfeit packages, which can be
viewed at
“Counterfeit boxes do not use the
same technology as our licensees use.
They look the same to the installer, but
knockoff packages are likely to tangle,
knot and damage the product compared
to genuine Reelex packaging,” added Mr
Copp.
The best way for an installer to know they
are using genuine Reelex technology is to
look for the trademark printed on the box.
“The contract with our licensees says that
the Reelex mark is required to be printed
on all boxes utilising Reelex technology,”
added Mr Copp.
Reelex – USA
Website:
Reelex pursues anti-counterfeit measures
ASAP operates in the European market
and imports and exports stainless steel
and galvanised wires.
The range of imported products varies
from stainless steel, with ferritic and
martensitic qualities, and diameters range
from 0.1 to 6mm. For special applications
ASAP can also supply ultrafine wire.
Other wires the company distribute
are steel with low and medium carbon,
with hot deep zinc coated protection.
In this case, the diameters range from
0.2 to 6mm. ASAP also has the ability to
deliver coloured wire from 0.2 to 0.6mm,
in annealed quality for weaving and
braiding applications.
Other markets the company supply
include electric cable solutions such as
braiding and armouring wires and the
agricultural market.
ASAP Srl – Italy
Website:
Targeting Europe