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• ‘GET LIQUID ON LIPS’ IN 100 KEY OPINION FORMING
OUTLETS BETWEEN MAY JULY 2016.
• HIRE ASPIRATIONAL STAFFTO SAMPLE BLACK BUSH AND
APPLETOTARGETED CONSUMERS INTHE ACCOUNT IN QUICK
SUCCESSION. UPBEAT SAMPLINGTO MATCHTHE UPBEAT
ATMOSPHERE INTHE ACCOUNT
• ENCOURAGE REPEAT PURCHASING OF BLACK BUSH AND
APPLEWITHINTHE ACCOUNT DURING AND AFTERTHE
SAMPLING ACTIVITYTHROUGH RATE OF SALE POS
PLACEMENT
OBJECTIVES