New Label Launch and POS
Celebrate the launch of the first major label change in
15 years! F
AT
bastard
now boasts a cheeky, new label that
draws inspiration from the iconic French Topiary. Newly
branded POS will be available for year-round support!
Launch Date: Ongoing
Branded Stemless Glassware
F
AT
bastard
branded stemless wine glasses
to support the new label launch!
Launch Date: Ongoing
Breast Cancer Awareness Program
Breast Cancer Awareness is F
AT
bastard’s
biggest
promotion of the year! For every bottle of F
AT
bastard
sold during the months of September and October, we
will donate .25¢ to breast cancer charities
(up to $40,000)
.
This is our 12th consecutive year and thus far we have
donated over $700K to this worthy cause!
Launch Date: September 1
New Red Blend Launch and Malbec Refresh
Presenting a fresh new look for High Note Malbec and a
new Red Blend. Supporting elements to include updated
of point of sale.
Launch Date: Q3 2014
