WB_MarketingCalendar_0614 - page 11

Educational Materials
Year-round support including an Iberian map of regions/
wineries, tasting guides and acclaim POS.
Launch Date: Ongoing
Convento San Francisco Roble Launch
Celebrate the launch of the Convento San Francisco Roble,
a wonderful expression of Tempranillo from the Ribera
del Duero DO in north-central Spain. Sell sheets will be
available for on and o -premise support.
Launch Date: July 1
KRIS New On-premise Account Mailer
Welcome Mailers sent on a monthly basis to new
KRIS accounts to help aid in account retention.
Launch Date: Ongoing
Pinot Noir On-bottle Pour Neckers
On-bottle necker to help drive Pinot Noir sales for KRIS -
available all year round!
Launch Date: July 1
KRIS Society Consumer Holiday Mailer with MIR
A direct mailer released in November and December
with a $3.00 o two bottles of KRIS wine coupon
attached for the holidays.
Launch Date: November 1
Art of Education
KRIS wine proudly celebrates its 5th year in supporting
Arts Education in America’s public K-12 schools. Parents
and educators will be encouraged to vote for their
children’s schools on the KRIS Wine Facebook page.
Launch Date: September 8
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