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OFFICIAL PARTNER
DALE FARM POURS INNOVATION INTO MILK
Dairy company launches fresh milk with 50% additional natural milk protein.
Dale Farm has developed a fresh milk product
enriched with 50% more natural milk protein
than standard milk and aimed at meeting the
nutritional needs of the active consumer. The latest
innovation from Northern Ireland’s leading dairy
company, Dale Farm Protein Milk, has already
been recognised by Ulster Rugby for its sports
nutrition benefits, featuring it as part of the team’s
nutritional programme.
“Dale Farm continues to analyse emerging trends
to ensure our product portfolio reflects the needs
of today’s consumer,” explains Jason Hempton,
Commercial Director – Branded Products at Dale
Farm.
“Consumers are increasingly more aware of
the connection between nutrition and exercise,
particularly the role of protein in the growth and
repair of muscle and the hydrating power of milk.
We developed Dale Farm Protein Milk to create a
fresh product which naturally boosts protein intake,
is convenient to consume and is similar in taste to
standard fresh milk. We are delighted to say that
we have achieved all three objectives. Having
early recognition from Ulster Rugby is testament
to the quality and nutritional value of the product,”
Jason said.
Ulster Rugby’s Head of Strength and Conditioning
Jonathan Davis added: “We advocate a nutritional
philosophy of ‘food first’ and Dale Farm Protein
Milk fits perfectly with this. Protein plays a vital role
in high performance sports and Dale Farm Protein
Milk will help meet the team’s requirements by
assisting with muscle growth and repair following a
training session or match.”
Dale Farm Protein Milk is the first fresh protein-
enriched milk to be produced in Northern Ireland
and is the company’s first step into sports nutrition.
“We believe this product will appeal to the large
segment of people who follow active lifestyles,
from individual fitness regimes to team sports, and
are confident that it represents a significant growth
opportunity for our business and the Northern
Ireland dairy farmers who supply us with milk,”
said Jason.
Dale Farm Protein Milk is available in Asda, Tesco,
SPAR, Nisa, SuperValu, Centra and Costcutter
stores across Northern Ireland – and comes in
original, strawberry and chocolate flavours.
Visit r
com/dalefarmni for further information.
Ulster Rugby’s Andrew Trimble, Robbie Diack and Wiehahn Herbst ‘lined out’ to launch Dale Farm’s Protein Milk, a fresh
milk with 50% additional milk protein, which is now available at stores across Northern Ireland, and forms an integral part
of Ulster Rugby’s ‘food first’ performance nutrition programme.