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General Motors Company’s Cadillac, uncovered its new CT6 sedan at the Duggal Greenhouse, marking the auto giant’s long anticipated return to
the luxury sedan market. Talked about for months the CT6 was revealed ahead of press days for the New York International Auto Show. The CT6
is as luxurious as they come, and this event was a top-notch launch party to match.
There could not have been a more fitting environment than the Duggal Greenhouse for the unveiling of Cadillac’s new upscale model. Designed
by the brilliantly imaginative Stefan Beckman to showcase the long awaited reveal, the 35,000 square foot Greenhouse was outfitted with
dramatically lit, modern, white sculptural backdrops emphasizing its loftiness, with key lighting aimed strategically at the CT6 on slowly revealed
turntables. Celebrating also Cadillac headquarter’s move to New York City, large format projections featured scenes of the brand’s new hometown
as well as product-related content.
“This is an important night for Cadillac,” Johan de Nysschen, president of the luxury brand, said. “It represents another milestone in our exciting
history.”
The elegant setting was a fitting showcase for a return to global prestige. Some guests arrived to the event via yacht and were greeted at the
Greenhouse pier by a large illuminated billboard declaring Cadillac’s message for the product launch, “Dare Greatly.” Dare they did. Cadillac, in
association with the Duggal Greenhouse, produced a truly beautiful event.
Besides top shelf cocktails, Cadillac treated its guests to a full raw bar, duck confit pot pies, oysters on the half shell and lobster tails, to name just
a few of the delicacies. In addition to the 5 star menu, R&B singer, songwriter and producer Raphael Saadiq was on hand to entertain the crowd.