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L A N D O F G I N
If you ever stumble upon an “Emporium of the Unusual,” by all means, enter.
The pop-up speakeasy offers free Hendrick’s Gin cocktails in a faux Victorian setting
that’s one part circus, one part hangout and two parts awesome, with a twist.
Created by our friends at MomentumWorldwide, the Hendrick’s Emporium of the
Unusual brought “cheery defiance of the mundane” to NYC’s Chelsea Market for a
weekend of magic (and gin). Curious visitors entered through a revolving bookcase into a
whimsical land filled with odd characters and “delightfully peculiar cocktails.”
Duggal Visual Solutions joined the fun as Senior Account Executive Carole Garcia
collaborated with the Momentum team to produce eye-catching window graphics that
lured passersby into a surreal brand experience of wizardry (and again, gin).
Hendrick’s
Emp º rium Of
The Unusual