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Meet Watson, IBM’s futuristic supercomputer
that’s as smart as you – not smarter, because that
would make it a robot. Robots lack cognition
and the ability to learn; Watson possesses ‘the
cognitive framework that humans use to inform
their decisions.’
You may have heard of Watson. In 2011, it
defeated human contestants on Jeopardy. Since
going commercial in January 2014, it has become
a game-changing analyst for everything from
healthcare to oil refining; financial services to
e-commerce. Watson is currently working with
14 U.S. cancer centers to develop personalized
cancer treatments based on patients’ genetics.
At the same time, it has also published a 231-
page cookbook with the Institute of Culinary
Education in New York. Care for an Austrian
chocolate burrito?
Watson is everywhere, but for three days in May,
the Duggal Greenhouse became the ‘World of
Watson.’ IBM hosted thought leaders from 26
industries across 32 countries at the Brooklyn
waterfront venue for an interactive forum on
our future with Watson. Keynote speakers
shared their experiences employing IBM’s
groundbreaking technology, while developers
and creative geniuses camped out and competed
for $25,000 in prizes as part of the first-ever
Watson Hackathon.
IBM couldn’t have picked a more fitting venue
to embody the vision and endless possibilities
behind Watson; the Duggal Greenhouse sits at
the intersection of art, science and technology.
Roughly 800 guests were taken by ferry to
and from the IBM conference, which included
product rollouts, local food trucks and an
outdoor cyber lounge. Duggal’s Mary Lovci and
Kimberly Leonard led the Duggal production
and installation teams in transforming the
Greenhouse into the ‘World of Watson’ with a
50-foot digital screen, framed canvas walls, 15-
foot banners, vinyl graphics and signage.
World
Of
Watson