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B R A N D A E S T H E T I C S
Northwest Modern
Heritage Modern
Industrial
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Simple designs, utilitarian
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Form is defined by function
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Absence of decoration
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Emphasized connections, brackets &
components
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Geometric patterns
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Powder coated finishes
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Emphasis on metal and mixed materials
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Form is guided by function
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Understated
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Influenced by bring the outdoors in
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A focus on wood, joinery and craft
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Absence of stains
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Streamlined geometry
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Honest materials
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More referential of historical influences
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Higher level of detail & decoration (turnings,
connections, moldings, ornamentation etc)
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Curved lines & turned forms
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Warm stains & antique finishes
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Emulating aged qualities from the past