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Central Urban

Districts

Creative Urban

Environment

Suburban

Business Parks

Urban relocation %

Business

services

41%

Financial

services

56%

TMT

46%

Importance of rail station < 10 minute walk

Preferred location

75%

EMEA

82%

APAC

CBD

40%

32%

56%

URBAN CREATIVE

26%

19%

15%

SUBURBAN PARK

24%

15%

22%

CBD locations are

preferred across sectors

(40% respondents)

mainly real estate

companies

Creative urban environments

are popular with business

services and construction

and architecture sectors

Industrial TMT occupiers

favor suburban

business parks

53%

NORTH

AMERICA

A HOP, SKIP OR JUMP AWAY

Variations in location preference are found in different industry

sectors. In EMEA, 67% of financial services firms may move

office functions back to urban environments, while 45% of

TMT sector fi ms are c nsideri g the same strategy. In North

America, the possibility of moving from suburban to urban

locations has occurred to 45% of financial services firms and

50% of TMT occupiers, while 67% of life science operators

continue to favor suburban areas.

Location decisions often illustrate the tensions among

different drivers and objectives, as companies seek the right

balance of cost reduction, talent access, visibility to customers

and flexibility. Most respondents, especially in EMEA and

North America, view these conflicting objectives as difficult to

reconcile outside of core urban areas, which provide access

to talent, offer branding opportunities, and enhance flexibility.

Approximately 43% of respondents said their organizations

plan to relocate suburban sites to more central locations,

and this trend has increased year on year. To meet cost

targets, companies relocating to urban reas increasingly

adopt agile workplace strategies, making better use of more

expensive space.

28%

IDENTIFY COST AS THE PRIMARY KEY DRIVER

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