42 UA-58907690-1
42
drometer;
and
is
sold
by
the
Rectifier,
Wholesale
Dealer,
or
Gin-shop-keeper,
at
any
reduced
rate
of
strength,
under
the
two
just
mentioned.
But,
as
to
purchase
it
in this
state
is,
the~most
unprofitable,
as
well
to
the
Wholesale,
as to
the
Retail
Dealer
;
it
is,
with
scarcely
any
exception,
bought
by
them
at
either
of
the
strengths,
seven-
teen
or
twenty-two
per
cent,
underproof,
and
they
afterwards
sweeten
or
make
it
up
themselves.
The
present
fixed
and
stated
cash
price,
after
all
deductions,
to
every
description
of
trade
consumers,
indiscriminately,
is
for
the
former
strength
10*.
per
gallon,
and
for
the
latter
strength
9*.
4d.
per
gallon
;
and
my
Readers
must,
therefore,
when
they
see
Gin
advertised
at
5*.
9d.
\
6*.
6d.
;
7*.
6d.
;
and
9*.
4d.
per
gallon,
be
naturally
somewhat
curious,
to
learn
the
extent
of
reduction,
and
the
means
by
which
that
reduction
is
effected,
so as
to
render
it
either
saleable
or
drinkable
(saying
no-
thing
of
its
wholesomeness)
at
such
prices,
and
at
the
same
time
to
enable
the
advertiser
to
derive
a
clear
average
cash
profit
of
from
1*.
6d.
to
2*.*
per
gallon.
To
clear
up
this
mystery
is
my
task,
and
the
first
point, to
which
I
shall
direct
attention
is
the
flavor,
that
most
essential
particular
in
the
art
of
making
up
Gin
;
after
which,
I
will
present
a
scale,
showing
the
different
proportions
of
aqua
puree
(pure
water)
necessary
to
reduce
100
gallons
of
*
This,
I
can
vouch
for
as
a
fact,
having
myself
distilled
a
por-
tion
of
what
is
termed
Gin
at
the
prices
quoted.