bite
fashion
P
aris: the birthplace of haute couture
and the romantic city that has
produced fashion greats such as
Coco Chanel, Christian Dior and
Hubert de Givenchy. In the deeply woven
tapestry of fashion history no other city
has made such an impact.With that in mind,
what better place was there to host the
Synergy Events Emerging Trends Fashion
Challenge for up-and-coming designers?
On July 7
th
,
five chosen designers
from across the globe battled it out
on the catwalk at the Emerging Trends
Fashion Challenge in Paris. Held in the
grand Espace Saint Martin, the catwalk
show consisted of three rounds in which
designers showcased pieces interpreting
past, present and future trends. The
competition was judged by co-founder
and producer of Aurora Fashion Week,
PHOTOGRAPHY: LAURA MCKINNON
Artem Balaev, British fashion entrepreneur
Barry Laden and Olivia Pinnock, editor
of TellUsFashion online magazine. With a
prize of $5,000 and the opportunity to
showcase at Boston Fashion Week or the
Cannes Loves Fashion event at the 2012
film festival, the level of competition was
high.
Nineteen year old Jamie Ochrey, a
graduate from the Blanch MacDonald
Centre in Vancouver, created an entire
ready to wear collection from eco-friendly
materials. Composed mainly of neutral
colours, Jamie’s take on all the trends was
very minimalist,focusing on the finer details
in the seams of her feminine silhouettes.
Using traditional Pakistani materials,
Saman Arif of Nayna’s designs proudly
represented her country with a collection
that embraced both local and haute-
couture techniques. The vibrant colours
and sparkle gave the collection a glamorous
edge. The chain pattern featured in each
piece linked the trends from past, present
to future.
Kristi Vosbeck, who came third in the
competition, took classic styles and gave
them a modern finish. Kristi, who launched
her womenswear company in July 2010,
now sells through boutiques in New York.
The satin material used in each of her
designs flattered the feminine shape whilst
pleats and ruffles were used to create
unusual architectural structures. “I think
my designs could be popular in Europe,
and I would like to, hopefully, go global in
the future.”
The extravagant ex-costume designer,
RudyWolff fromNorway made a statement
with each separate piece of her collection.
CORRINE MCCONNACHIE
REPORTS ON THE EMERGING TRENDS FASHION
CHALLENGE HELD IN PARIS WHERE UP-AND-COMING FASHION DESIGNERS ARE
GIVENTHE OPPORTUNITY TO SHOWCASE THEIR DESIGNS.
EmergingTrendsPari