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April 2015
Infrastructure & Mixed Use
A
ccording to PamGolding Group
Chief Executive, Dr Andrew
Golding, “This development is
bold in its conception and will offer a
sophisticated urban-green lifestyle.
Residents of Park Central will not
only appreciate the magnificent sky
gardens, manicured parks and roof
gardens, but will also enjoy easy
access to a host of facilities. The
homes will offer a wholly distinctive
Johannesburg living experience and
a unique investment opportunity.”
Park Central one and twobedroom
apartments and three bedroom
penthouse units will be sold off-plan
and are priced from R1,75 million for
an entry-level apartment. Golding
says that the development is due for
completion by November 2018.
This is an indication of just how
much confidence Redefine Proper-
ties, which is the second largest
listed South African-based property
company, has in the future of the
Rosebank precinct.
“There has been an ever-growing
demand for secure, upmarket sec-
tional title residential property in the
area in recent years,” he adds.
“The fact that Park Central will be
situated in central Rosebank in close
proximity to the Gautrain Station,
Rosebank Mall as well as a number of
office parks, company headquarters
and other commercial facilities, will
only assist to stimulate demand.”
he says.
Dewald Veldsman of Paragon
Architects says the building will form
part of an integrated urban precinct,
with a vision to include pedestrian
links via the parks to the Gautrain
Station through to the Rosebank
Mall to assist residents to achieve a
integrated lifestyle.
The design is strongly influenced
by French-Swiss architect Le Cor-
busier who between 1931 and 1933,
developed the concept of ‘The Radi-
ant City’. Le Corbusier suggested that
city planning and building design
should always consider the sun, sky,
trees, steel and cement in that order
of importance. A great deal of atten-
tion has been paid to environmental
factors with regards to the design of
Park Central, as well as in the design
of the individual units.
Some of the design elements in
Park Central include sky gardens or
vertical forests that offer a means
to bring green living to high-density
design.
Veldman says that the building is
designed to be climate responsive
and achieve maximum use of light
and energy sources. Glazing will also
be designed to take climate and con-
text into consideration and reduce
the need for energy to warm or cool
the apartments. The building will
also employ alternative power sup-
plies such as gas to reduce electricity
consumption and reduce reliance on
the power grid.
“These homes have broad ap-
peal as is evidenced by the fact that
executives, business commuters,
single professionals and couples have
all already shown an interest in Park
Central,” adds Strauss.
“We have also received a number
of enquiries from international inves-
tors, as well as from other countries
in Africa.”
Strauss says that rental market
in Rosebank is benefitting from the
shortage of quality of accommoda-
tion that is currently available in the
area.
He adds that the fact that Rose-
bank is not only a vibrant commercial
area in itself, but is also situated close
to Sandton, the financial capital of
the African continent, only adds to
the demand for homes in the area.
■
Rosebank’s new high rise
Park Central is a multi-million rand, high-rise residential
apartment block being developed on the corner of Baker
Street andKeyes Avenue inRosebank. TheRedefineProperties
development, well-located in one of Johannesburg’s most
dynamic and rapidly developing growth nodes, will roll out
445 urban green lifestyle apartments.