Leisure
“
As the purse-strings were
tightened still further by the
economic climate, value for
money increasingly became the
driver for consumers within
the UK leisure arena. However,
health and well-being remained
important, as customers sought
to put aside everyday economic
woes. The sector was blighted
by slow transactional activity
with operators choosing to
mark-time while the recession
plays out. Those with equity
were in the most advantageous
position in an environment where
cash remained king.”
Jon Patrick
Director and Head of Leisure
32
Business Outlook
2012
