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7

Morningstar FundInvestor

December

2015

Data through November 30, 2015 FINRA members: For internal or institutional use only.

T. Rowe Price Dividend Growth

Ticker

PRDGX

Yield

1.6%

Total Assets

$4,755 mil

Mstar Category

Large Blend

Benchmark 1:

Russell 1000 TR USD

Benchmark 2:

S&P 500 TR USD

Morningstar Analyst Rating

11-10-15

Morningstar Pillars

Process

Positive

Performance

Positive

People

Positive

Parent

Positive

Price

Positive

Morningstar Analyst Rating

Morningstar evaluates mutual funds based on five key pillars, which its

analysts believe lead to funds that are more likely to outperform over the

long term on a risk-adjusted basis.

Analyst Rating Spectrum

Œ „ ´ ‰ Á

Pillar Spectrum

Positive

§

Negative

Neutral

10.0

15.0

20.0

Historical Profile

Return

Risk

Rating

Above Avg

Below Avg

QQQQ

Above Avg

4 4 4 4 4 4 4 4

Investment Style

Equity

Growth of $10,000

Investment Values of

Fund

Investment Values of

Benchmark 1

) & * & ( ( & ( ( * &

Performance Quartile

(within Category)

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 11-15

History

22.78 25.36 25.50 16.51 20.48 22.88 23.34 26.34 33.65 36.13 36.96

NAV

3.35 16.45 7.07 -33.26 26.15 13.26 3.53 14.85 30.35 12.34 3.65

Total Return %

-2.92 0.99 1.30 4.34 -2.28 -2.84 2.03 -1.57 -2.76 -0.90 0.88

+/- Bmark 1

-1.56 0.66 1.58 3.74 -0.31 -1.80 1.42 -1.16 -2.03 -1.35 0.64

+/- Bmark 2

1.14 1.56 1.51 1.39 1.83 1.42 1.49 1.94 1.56 1.40 1.31

Income Return %

2.21 14.89 5.56 -34.65 24.32 11.84 2.04 12.91 28.79 10.93 2.34

Capital Return %

82

14

35

15

58

60

11

58

69

40

15

Total Rtn % Rank Cat

0.26 0.35 0.38 0.35 0.30 0.29 0.34 0.45 0.41 0.47 0.47

Income $

0.65 0.77 1.25 0.30 0.00 0.00 0.00 0.00 0.22 1.16 0.00

Capital Gains $

0.75 0.72 0.69 0.73 0.72 0.68 0.68 0.67 0.66 0.65 0.64

Expense Ratio %

1.09 1.48 1.40 1.71 1.72 1.47 1.53 1.77 1.37 1.33 1.98

Income Ratio %

23

20

16

23

14

16

10

12

13

19

.

Turnover Rate %

773

871

884

682 1,004 1,659 2,047 2,584 3,823 4,360

.

Net Assets $mil

Performance

11-30-15

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Total

2011

5.90 0.96 -13.63 12.11 3.53

2012

10.16 -1.90 5.64 0.61 14.85

2013

10.48 2.76 5.05 9.31 30.35

2014

1.49 3.94 0.08 6.41 12.34

2015

1.77 -0.42 -5.81

— —

Trailing

Total

Return%

+/- Bmark

1

+/- Bmark

2

%Rank

Cat

Growth of

$10,000

3 Mo

6.40 0.92 0.34

8 10,640

6 Mo

0.25 1.10 0.46

11 10,025

1 Yr

3.80 1.27 1.05

12 10,380

3 Yr Avg

15.24 -0.86 -0.85

43 15,305

5 Yr Avg

14.03 -0.29 -0.36

21 19,282

10 Yr Avg

7.96 0.35 0.48

11 21,504

15 Yr Avg

6.45 0.99 2.81

15 25,531

Tax Analysis

Tax Adj Rtn% %Rank Cat Tax-Cost Rat %Rank Cat

3 Yr (estimated)

14.15

34

0.94

43

5 Yr (estimated)

13.15

20

0.78

49

10 Yr (estimated)

7.04

10

0.85

59

Potential Capital Gain Exposure: 39% of assets

Rating and Risk

Time

Period

Load-Adj

Return %

Morningstar

Rtn vs Cat

Morningstar

Risk vs Cat

Morningstar

Risk-Adj Rating

1 Yr

3.80

3 Yr

15.24

Avg

-Avg

QQQ

5 Yr

14.03

+Avg

-Avg

QQQQ

10 Yr

7.96

High

-Avg

QQQQQ

Incept

9.44

Other Measures

Standard Index

Best Fit Index

Alpha

0.0

-0.1

Beta

0.95

0.95

R-Squared

98

98

Standard Deviation

10.10

Mean

15.24

Sharpe Ratio

1.46

Portfolio Analysis

09-30-15

Total Stocks: 107

Share change since 06-30-15

Sector

YTD Ret % % Assets

T

T. Rowe Price Reserve Inv

— 5.06

T

Danaher Corp

Industrl

12.93 2.39

T

Pfizer Inc

Hlth Care

8.80 2.34

T

General Electric Co

Industrl

21.21 2.32

Y

Visa Inc Class A

Finan Svcs

21.30 2.25

UnitedHealth Group Inc

Hlth Care

12.85 2.16

T

PepsiCo Inc

Cnsmr Def

8.10 2.15

T

Microsoft Corp

Technology

19.78 2.04

T

JPMorgan Chase & Co

Finan Svcs

9.24 2.00

T

Becton Dickinson & Co

Hlth Care

9.26 1.72

T

Thermo Fisher Scientific

Hlth Care

10.82 1.70

T

Comcast Corp Class A

Comm Svcs

6.59 1.59

Y

McKesson Corp

Hlth Care

-8.28 1.59

T

Crown Castle Internationa

Comm Svcs 12.29 1.51

Roper Technologies Inc

Industrl

24.39 1.51

T

Bank of New York Mellon C

Finan Svcs

9.74 1.49

T

Philip Morris Internation

Cnsmr Def

11.00 1.46

Y

State Street Corp

Finan Svcs

-6.29 1.43

Y

Wells Fargo & Co

Finan Svcs

3.20 1.43

Home Depot Inc

Cnsmr Cyc

29.23 1.41

Current Investment Style

Large Mid Small

Value Blend Growth

Market Cap %

Giant

37.5

Large 45.8

Mid

16.4

Small

0.3

Micro

0.0

Avg $mil:

48,776

Value Measures

Rel Category

Price/Earnings 18.14

1.06

Price/Book

2.57

1.11

Price/Sales

1.68

1.10

Price/Cash Flow 10.99

1.15

Dividend Yield % 2.36

1.03

Growth Measures

% Rel Category

Long-Term Erngs 10.19

0.98

Book Value

5.37

0.90

Sales

7.07

1.76

Cash Flow

6.34

1.03

Historical Erngs 7.29

1.19

Profitability

%

Return on Equity

18.33

Return on Assets

6.87

Net Margin

13.31

Sector

Weightings

% of

Stocks

Rel

Bmark 1

h

Cyclical

34.46 1.03

r

BasicMat

3.23 1.12

t

CnsmrCyc

11.72 0.96

y

FinanSvcs

18.57 1.24

u

Real Est

0.94 0.28

j

Sensitive

32.65 0.82

i

CommSrvs

4.09 1.02

o

Energy

3.99 0.60

p

Industrl

15.54 1.36

a

Technlgy

9.03 0.51

k

Defensive

32.90 1.23

s

CnsmrDef

10.88 1.20

d

Hlthcare

18.62 1.27

f

Utilities

3.40 1.10

Composition - Net

Cash

5.1

Stocks 94.7

Bonds 0.0

Other

0.2

Foreign 2.2

(% of Stock)

Morningstar's Take

by Katie Rushkewicz Reichart, CFA 11-10-15

T. Rowe Price Dividend Growth has several positive

attributes. A long-tenured manager, low expenses, and

good risk-adjusted results make the case for a

Morningstar Analyst Rating of Silver.

Tom Huber has run the fund since 2000. He uses a

patient, low-turnover approach that focuses mostly on

dividend-paying companies that are financially healthy

enough to sustain or grow their payouts. Beyond the

importance he places on free cash flow, he also looks for

company management teams that allocate capital with

shareholders' interests in mind, whether that's through

dividends or buybacks.

The fund is diversified across more than 100 holdings

and has broad sector exposure, though there are some

preferences.For instance,Huberhasshiedaway from the

commodity-oriented energy sector, a good call as oil

prices have slid. The fund is also typically light on

technology names versus its broad S&P 500 benchmark,

as those firms traditionally have been less likely to pay

out dividends.

This diversified nature and tendency to avoid more

speculative names in favor of dividend payers has led to

a muted risk profile. The fund has been less volatile than

the S&P 500 and peers, as measured by standard

deviation, and has performed better in market pullbacks,

including 2015's third quarter. It's outperformed the

benchmark by more than 2 percentage points annualized

during Huber's tenure and has looked quite competitive

relative to large-blend peers.

While the fund has posted impressive results versus

the broad market and peers, it hasn't gained a noticeable

edge over a dividend-focused benchmark: the fund's risk-

adjusted record is roughly in line with the Nasdaq US

Dividend Achievers Select Index since that benchmark's

2006 inception. The fund has slightly underperformed it

in market declines while edging it in more bullish

environments.

However, the fund remains a solid choice for risk-

conscious investors, and with just over $4 billion in

assets, it does not face capacity issues.

Address:

T. Rowe Price Dividend Gr Fund, Inc

Minimum Purchase:

$2500

Add: $100 IRA: $1000

Baltimore MD 21202

Min Auto Inv Plan:

$2500

Add: $100

800-638-5660

Sales Fees:

No-load

Web Address:

www.troweprice.com

Management Fee:

0.20%, 0.15%A

Inception:

12-30-92

Actual Fees:

Mgt:0.49% Dist:0.00%

Advisor:

T. Rowe Price Associates, Inc.

Expense Projections:

3Yr:$208 5Yr:$362 10Yr:$810

Subadvisor:

None

Income Distribution:

Quarterly

©2015Morningstar, Inc.All rights reserved. The information herein is not represented orwarranted to be accurate, complete or timely. Past

performance is no guarantee of future results.Access updated reports at

www.morningstar.com

. To order reprints, call 312-696-6100.

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