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Speak Out April 2015 23
Does your advertising comply with
SPA’s Code of Ethics – Advertising policy?
Advertising – Using post-nominals and SPA logos
Did you know only current financial members are
permitted to use Association sub-brand logos in advertising?
These are appropriate logos you are able to use
as a Speech Pathology Australia member :
If you have current CPSP status (i.e., have received a
Certificate of PSR Recognition that states you are eligible to
use the Certified Practising Speech Pathologist title and CPSP
post-nominal for the year), you may also use these logos:
The post-nominal that is appropriate
for current ordinary members to use is
‘MSPA’, and if appropriate you can also
use the ‘CPSP’ post-nominal.
An example of the accepted lay-out is:
Jane Smith
Speech Pathologist,
(your degree) MSPA, CPSP
Use this quick audit tool prior to 1 July 2015 to check that your advertising is compliant (and there is an extended
electronic version available in the FAQ document, in the section of the website).
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My advertising is accurate and does not misrepresent the profession.
I do not guarantee results.
My advertising contains the accurate wording and/or post-nominal for my SPA membership and
CPSP status, and for each of my staff.
I do not use testimonials in any of my advertising.
When I advertise the benefits or outcomes of a program it is based on evidence.
I have used the approved SPA logo (which I obtained, with permission, from SPA), or does not contain
the approved SPA logo because not all of my staff are SPA members.
My advertising does not include the terms ‘expert’ or ‘specialist’ unless I have achieved recognised
accreditation (currently only available internationally, there are no recognised formal credentialing
programs in Australia).
trish johnson
Senior Advisor, Ethics and Professional Issues