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COLLEAGUE COLLABORATION
Our GOS Marketing colleagues are working
hard to promote Cushman & Wakefield as the
industry’s premier leader in the occupier real
estate space. By researching and expanding upon
trends impacting our clients’ businesses, we are
leveraging our expertise and maintaining our
client-centric mentality. White papers, newsletters,
videos and reports are among the channels utilised
to promote the GOS platform to external clients
and prospects, as well as, Cushman & Wakefield
colleagues.
In May, members from the GOS Marketing team
had a two-day workshop in Chicago at the first
annual G.O.S.D. – which stands for both “Get our
Stuff Done” and “Global Occupier Services Day.”
The workshop was led by
Katy Pietrini
, VP,
Marketing, GOS, and filled with team building
activities, strategic planning initiatives and
presentations from firm leaders:
Tod Lickerman
,
Global President;
Steve Quick
, Chief Executive,
GOS;
Adrienne Fasano
, Americas Head of
Marketing;
Chris Browne
, President, Client Service
Delivery, GOS; and
David Foster
, Senior Vice
President, Global Proposal Development.
The team demonstrated their team pride by
wearing matching
#squadgoals
shirts.
Senior Management and top brokers in Asia Pacific
and Greater China attended the Occupier Services
Greater China Workshop in Hong Kong. The
agenda covered a wide range of topics including
the alignment of regional and Greater China teams,
competitor analysis and the action plan for each
local market. The break-out sessions focused
on business development strategy, business
development training and the tactics to increase
collaboration across the region.
The workshop
enhanced team
collaboration
and resource-
sharing across
multiple offices and
strengthened the team’s
business development skills.
All the participants enjoyed a
productive workshop with many useful takeaways.
Global Marketing “Gets Stuff Done” at GOSD
Stronger Together: Greater China Workshop
30 | THE OCCUPIER NEWS
Q3