Table of Contents Table of Contents
Previous Page  118 / 130 Next Page
Information
Show Menu
Previous Page 118 / 130 Next Page
Page Background

158

THE MIXICOLOGISX.

SALOON-KEEPING.

• It is rarely that a saloon-keeper succeeds who is in

different to the quality of the whiskeysold to customers.

No article sold in a saloon is subjected to so much criti

cism as the whiskey. If the quality is good the custo

mer is sure to be pleased, and a continual patronage is

bound to follow. A young, unripe whiskey, no matter

what make or brand, is alv ays ruinous to the business

of a saloon. Failures are nearly always due to grasp

ing for ttss mnch profit on the whiskey served over the

bar at ten or twelve and one-half cents a drink, and on

which three to six hundred percent profit is wanted.

With each succeeding purchase goods are bought

cheaper by the thoughtless saloon-keeper,and with each

cheapness the grade deteriorates, patronage grows less

and less, and it ends with Mr. Saloon-keeper going out

of business a failure.

Bourbon whiskey is ripe between the ages of eight

and ten years and continues to improve until much

older. Rye whiskey ripens between six and eight

years; its taste and flavor is most perfect at these ages;

further age is of no benefit to rye whiskey.