EoW July 2007

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Being brave and bold
Change is a brave and bold thing. And change
for the right reason is to be applauded. Please, in
this case, be upstanding for theWire Association
International – organisers of Interwire 2007.
As an Interwire virgin I formed my own opinion
of the proceedings. I did, however, take on-
board the views of other, more experienced
visitors I came into contact with during four
days of trekking around the International
Exhibition Centre in Cleveland, Ohio, in May.
Inevitably there were some disgruntled
undertones: those who were not happy with
the move away from Atlanta, people who said
that numbers – and consequently inquiries
– were down.
However, the majority of people I spoke to were
full of praise for the organisation, facilities and
the show overall.
The proof, they say, is in the pudding. A 14% rise
in the number of visitors is a sure-fire indicator
that in two years time the show’s popularity will
have grown even further.
One exhibitor even toldme it was the best show
for concrete inquiries they had ever attended!
I single out the organisers, not only for the show
they staged a few miles from the city centre,
but also for instilling a ‘community’ feel to the
whole event. That’s no mean feat when popular
meeting places such as hotels, restaurants and
bars are spread across a large area.
The ‘sideshows’ of golf, 5k run and a host of
other popular and enlightening events, all
played a part in creating that feeling, and
bringing it all together was the WAI and a
sometimes-stressful looking Steve Fetteroll.
He can, at least, be assured that his efforts were
well worth it.
I also have a thank you to make to three
gentlemen who helped guide me round the
charity golf tournament on the first Sunday.
Whether it was my jet lag (good excuse) or just
my inability to master even the basics of this
fine sport, I don’t know. But thank you to Ray
Martin (AMS Specialty Steel), Doug Thornton
(Sanxin Wire Die) and Rene Mayer (Mossberg
Reel) for at least
trying to coax the
best out of me
without resorting
to violence and
hitting me with
the nine iron!
David Bell
The International Magazine
for the Wire and Cable Industries
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