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170

CITY OF MORGAN HILL

FY 16-17 and 17-18

OPERATING AND CIP BUDGET

CITY OF MORGAN HILL

FY 16-17 and 17-18

OPERATING AND CIP BUDGET

CITY OF MORGAN HILL

FY 16-17 and 17-18

OPERATING AND CIP BUDGET

CITY OF MORGAN HILL

CITY OF MORGAN HILL

FY 16-17 and 17-18

OPERATING AND CIP BUDGET

CITY OF MORGAN HILL

FY 16-17 and 17-18

OPERATING AND CIP BUDGET

CITY OF MORGAN HILL

FY16-17 and 17-18

DIVISION DESCRIPTION

The Facility Services Division is responsible for event management, facility leases and daily reservations for use of

the City’s park and recreation amenities. Customer activities include social and business events at the Community &

Cultural Center (CCC), City-wide events, and use of the City’s athletic fields by local youth athletic associations

among many others. The Division is responsible for the concessionaire agreement for management of the City’s

Outdoor Sports Center. The facility is a driver for sports tourism for the City with nearly 500,000 visits annually.

Balancing cost-recovery with community access and affordability is the foundation for all recreation service delivery.

The Facility Rental Team strives to balance local and regional use in order to ensure that the Morgan Hill

community’s recreation facility needs are satisfied, while at the same time encouraging individuals and groups from

the Bay Area to utilize the City’s facilities. This provides the City with an opportunity to serve its local athletic groups

and generate additional revenue from large tournament rentals, including sales and transient occupancy taxes.

The Facility Rental Team continually evaluates facility usage, user demand and Community Services Department

program needs. The team will be working on increasing rental of facilities during underutilized time periods. Two

timeframes of focus are Friday evenings and Sunday afternoons. The team will also work toward increasing

utilization by balancing membership, program and rental activities within the CCC.

FY 15-16 ACCOMPLISHMENTS

Increased CCC rental revenue by increasing rentals during hours of traditional low use

Continued to market new pricing strategy for weekend rentals and cross-train part-time teammates at all facilities

with an extra emphasis on customer service

Negotiated an extension to the concessionaire agreement for the Outdoor Sports Center

ACTIVITY GOALS

FY 16-17

Develop a long term transition strategy for future management and marketing structure of the

Outdoor Sports Center and sports tourism for the City

Create a marketing strategy and pricing structure to begin renting the top of the parking structure

Review all rental fees in coordination with community groups

FY 17-18

Develop marketing strategy to rent underutilized facilities such as the Council Chambers and Community

Playhouse

Review and renew lease agreement with South Valley Civic Theater at the Community Playhouse

Council Goals

Supporting Youth

Provide low cost “community use” for a variety of youth serving organizations

Facility Services [010-2150]