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FREE RIDE - ASHEVILLE, NORTH CAROLINA
This trip was a long time in the making. We positioned it from
the outset to be a getaway, a story-telling expedition and a
beautiful place to take pictures. Harley-Davidson has a legacy,
a loyal following; and lifestyle offering that many attempt to
emulate, but cannot duplicate. You can say you are a rider.
You can own a bike. But, unless you are part of the Harley
®
brand culture, you don’t truly understand the euphoria and
addictive lifestyle that it delivers. What is it that they feel and
others don’t? We wanted to find out more. To understand who
Harley
®
motorcycle owners really are and what drives their
rabid loyalty, we took our catalog shoot deep into the heart of
one of the most picturesque landscapes in the United States –
The Blue Ridge Mountains of Asheville, North Carolina.
We took this journey to tell the story of the single rider going
out to “find oneself.” We wanted the freedom of the open road
the melodic sway of the bike as it winds through the autumn
leaves, the thrill of turning the gear over, and feel the chill
of late fall in our face. Given the early November timeframe,
we experienced autumn’s poetry, roads to nowhere, and the
brilliance of nature’s unpredictability.
The powerful roar of the Forty-Eight
®
motorcycle and the
deadening silence of solitude created a combination that was
both powerful and moving for our crew – a feeling that burned
into our minds as “that moment” when we felt it. There were
nine of us, all bonded by five days and new memories. For us,
this turned out to be more than a trip. It was an exploration,
a spiritual rebirth and a moment for us all to earn a place into
the soul of the brand.
We proudly present the Harley-Davidson
®
Dealer Branded
Apparel “Free Ride” catalog.
Enjoy the ride.