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BIOFORE
Twenty metres of light plywood: as simple
as possible, as beautiful as possible.
When
Susanna Pettersson
, the director
of the Finnish Institute in London, heard
the wishes of
Linda Bergroth
, the designer
of the Institute’s new premises, she did not
hesitate. She knew she would ask UPM to
provide the plywood.
“I immediately contacted UPM and the
answer came back just as quickly as I had
contacted them.”
The plywood was shipped from Helsinki to
London and now a huge wall of plywood
BEAUTIFUL
PLYWOOD
cabinets characterises the newly opened
Institute in the trendy King’s Cross area
of London.
“As an element, wood is a strong state-
ment from Finland. The plywood wall tells
passers-by something about the history
of Finnish design and architecture.”
The Institute was founded in 1989 and
the main reason for its existence is very
down-to-earth: increasing the wellbeing of
people. Everyone is better off when society
functions properly and people can draw
from a rich cultural heritage.
Promoting
sustainability
for the South-
East Asia label
industry
UPM Raflatac’s promotional launch
of FSC
®
and PEFC™ certified
labelstock has created keen
interest among label converters
in South-East Asia. Feedback from
the region suggests that many
label converters will be exploring
Chain of Custody certification
for their own production, which
is now possible due to the
availability of a range of UPM
Raflatac FSC and PEFC certified
paper labelstock.
“Chain of Custody label
certification is a powerful tool
– it’s important for people to
recognise that we can go much
further with developments in
sustainability,” commented one
of the attendees,
Jo-Joe Meejaroen
from Weber Marking System,
Thailand.
I N T I M E
TEXT
HENNA HELNE
PHOTOGRAPHY
KIM VARSTALA / THE FINNISH INSTITUTE IN LONDON
“We feel that the Institute is a so-called ‘think
and do tank’ and our activities promote inter-
action between Finland, the UK and the
Republic of Ireland.”
There are a total of 17 Finnish Institutes
around the world, similar to the one in King’s
Cross, and the Finnish Institute in London
cooperates closely with them in connection
with various research projects and events.
The new premises of the Finnish Institute
in London can be admired at Unit 1,
3 York Way, King’s Cross, London.