5 / 12
(2) STEPS IN THE BRANDING PROCESS
C
. Build your brand capital. The consumer’s perception and
awareness of your brand (products and services) is higher
than the brand value. It is intangible.
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|
5 / 12
(2) STEPS IN THE BRANDING PROCESS
C
. Build your brand capital. The consumer’s perception and
awareness of your brand (products and services) is higher
than the brand value. It is intangible.