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2
ANY PART
FOR
ANY CAR
OVER 200 BRANCHES NATIONWIDE
Prices correct at time of going to press: October 2016. Prices exclude VAT,
VAT will be applied at current rate. Errors & omissions excluded.
All purchases and offers contained in this publication are subject to
Euro Car Parts terms and conditions as found at
www.eurocarparts.com.The time has come. Euro Car Parts’ first major TV advertising
campaign hits your screens in November and we want you to
be the first to hear about it!
Why TV? Well, TV is the most effective advertising medium
- that’s one point that every major study into advertising
effectiveness agrees on. It generates the most profit,
creates more sales and consistently outperforms everything
else. TV stands head and shoulders above other media in
driving business results and there is a mountain of research
to prove it.
We’ve been kicking the idea around for some time now –
should we, shouldn’t we? How much will it cost? When’s the
best time to run an ad? Most importantly what’s our message?
Then it came to us,
like a bolt from the blue…
We’re not going to advertise Euro Car Parts, we’re going to
invest our money in a major TV Campaign that promotes
YOU
, our independent and key account customers. After
all, we’re all in this together in an ongoing battle against our
competition and if we want to grow our business we’re going
to have to help you grow your business.
So, our aim is to help Britain’s motorists understand what
a fantastic service you provide; to recognise that your
business is the first place to go for service and repair.
Yes; our new TV campaign is going to shout loud and clear
in praise of the service available from your local garage.
And let’s be honest; it’s about time we celebrate and support
the independent trade!
And we haven’t cut any corners either. It was important we did
this right, so we called in the big guns to produce this for us.
The commercial has been directed by Jamie Delaney, a young
star who is tipped for movie success, but interestingly comes
from the highly rated Ridley Scott Associates who can count
Gladiator, Alien, Black Hawk Down, Prometheus and Blade
Runner among their successes – so you can see, they know
how to do this properly.
Coming soon… to a TV near you!
Hero of the advert Stuart from Drivers Autocentre with co-star Emma Saunders.