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69

CHAPTER 4

PROCUREMENT AS A SUPPORT AND STRATEGIC FUNCTION WITHIN COMPANIES

and part numbers, they can have a disproportionate effect on product cost or

performance. Relationships with suppliers that provide critical items should be,

by design, collaborative. In fact, this is the quadrant where we see true supply

alliances.

Segmenting purchased items and services in this waymakes it easier to determine

which strategies and tactics need to be applied in different supply markets and

environments. Using the supply segmentation approach, procurement can see

clearly how various items/services impact the competitiveness and profitability of

the firm and, based on this, can determine the appropriate operational strategy

for dealing with each item from a procurement perspective [2].

4.4.3 DETERMINE BUSINESS AND PROCUREMENT REQUIREMENTS AND

CONDUCT A MARKET ANALYSIS

The next step is to conduct a commodity research analysis. The first action is to

conduct a spend analysis, which entails identifying what each business unit is

spending for an item or service. It is important to understand where the money

is being spent and with which suppliers. This analysis can reveal that different

business units are paying different prices for the same item. It can also reveal

where it is possible to consolidate spend for various items with fewer suppliers

and/or where excessive variety exists.

The analysis looks at the important characteristics of a supply market as well as

business unit requirements. The following steps are carried out in this analysis:

• Determine strategy.

• Identify past expenditures by commodity and supplier.

• Determine total expenditure for a commodity or service as a percentage of

the total for the business unit.

• Identify current suppliers and potential suppliers by commodity.

• Determine the marketplace pricing for commodities and services.

• Determine trends in pricing.

• Carry out supplier analysis.

• Identify strategies of market leaders.

• Determine current and future volumes requirements.

• Identify opportunities.

What should purchasers know about the markets from which they purchase?

For many years, organisations around the world have invested considerable

energies and resources to better understand the markets in which they operate.

Specifically, businesses have sought to know the potential aggregate demand

in the marketplace for the goods and services they offer; recognise those

events that are occurring that affect their market segment

vis-à-vis

new or lost

competitors as well as products; and understand who their customers are and

the nature of those customers.

The results of this analysis provide a sound basis for decision making. The