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14
babesta beat fall/winter 2013
W
hether on
a
onesie or a national ad campaign,
Swedish designer Cassandra Rhodin deftly pulls from
the beautiful, quirky fantasy world she’s envisaged,
replete with anthropomorphic animals and
vintage references, served up with a modern twist. Wielding
her pen she knows how to entice and entertain, possibly a genetic
talent passed down from her great grandfather, circus king Brazil
Jack. Though her heritage and own childhood inspire, when it
comes to designing her children’s wear label Mini Rodini Rhodin
notes, “My biggest inspiration definitely comes from hanging out
with my two kids. Their imagination is unbelievable.” Fall ’13 is
arguably her strongest collection to date, and, we hear, Rhodin is growing the label from kids’ wear into home goods. We
were psyched to sit down with ringleader Rhodin and hear the ballyhoo on the brand.
Chatting with Mini Rodini’s founder
and designer Cassandra Rhodin
Swed
Things
6
b st b t f l/ int r 2013